Free Scholastic Book

When you buy any participating Kellogg’s®, Coca-Cola®, Hershey’s® or J.M. Smucker product at Walmart.*

*Products must be purchased 6/26/16–9/30/16.

Get Details See Participating Products

Get a Free Lantern

When you buy any four specially marked Kellogg’s® cereals and enter in-pack codes.*

Get Details See all specially marked packages

I won the Instant Win Game!

Thank you Kellogg’s. I won the Monster headphones and now we have a very excited little girl!

Lauren R.

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You want it, we’ve got it. Redeem your KFR points for awesome rewards!*

*Sweepstakes ends 7/15/16. Fitbit, the Fitbit logo and Fitbit Flex are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and in other countries. See Official Rules

See All Rewards See Official Rules

New Rewards Coming Soon!

Exciting new rewards are on their way to KFR, along with a whole new look! Check back often to see the fun items we’re adding!

Our Rewards


Buy the KFR-participating products you love and watch your points pile up!

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